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An ongoing look into public relations from an entry level standpoint

Thursday, June 23, 2005

Get with Toastmasters

Are you afraid of speaking in front of a large group of people? Would you like to conquer this fear?

Join a Toastmasters club.

With clubs across the world, Toastmasters is an organization designed to help people effectively improve their oral communication skills. The club is offered to anyone at all levels - good or bad. A typical Toastmasters club is made up of 20 to 30 people who meet once a week for about an hour or two. Each meeting gives everyone an opportunity to speak or to gain information on how to improve your speaking and presenting skills.

Once you become a member, you are given a pamphlet with a set of outlined speeches and goals. You can move at your own pace, but the more speeches you complete, the more you will notice improvement and the higher through the ranks you will climb. Most clubs I have looked into generally cost about six dollars a month. Not bad, considering that having the ability to speak in front of a large group of people without thinking about it twice is priceless.

Speaking and presenting in front of people is something that all PR people will need to learn and do. It can be used when pitching new business, for speaking engagements later on down the road, or when it comes time to introduce new information to your company. Having these skills not only applies to our work in PR, but to life in general. How nice would it be to give a toast at a wedding without breaking a sweat? How great would it feel to go deliver a business pitch without cracking your voice? While I personally fear these situations, I am going to do something about it. You have that option too. We have to learn and practice somewhere, why not get a head start now.

I made my first steps towards conquering this fear last night when I took the opportunity to sit in as a guest within a regular club meeting. As I guest, I was only asked to introduce myself in the beginning of the session and to give feedback about the club at the end – which was still nerve racking because I had to stand up and do this in front of thirty people. In order to participate in regular activities and speeches, you need to become a member.

In the first half of the two hour session members of the club played a game called Table Topics. In this game, a moderator stands at the center of the room and shoots of phrases. The moderator then calls out a member to speak about the phrase. That member has to stand up and speak for two minutes. If at anytime throughout the two minutes the speaker says the word ‘um’, ‘like’, or ‘so’ or any other word excessively out of context, everyone in the room clicks their clicker buttons. For example, “So (loud click), I was like (loud click) at the store the other day and um (loud click) I saw an old friend who I hadn’t seen in a really really (loud click) long time.” This is a great speech improvisation game.

The second half of the session I sat back and listened to people deliver speeches. If I were a member, I would have to sign up before hand with the Toastmasters coordinator to pencil in some time to speak. What’s nice about the club is that you are not forced to deliver a speech, you can move at your own pace. After each speech was delivered, everyone wrote feedback down for the presenter to read later on. Each presenter was also assigned one person to thoroughly evaluate their speech. The evaluator of each speech then has to go to the podium and give feedback on the presenter and their presentation in front of the entire club. Pretty intense, but how else are you going to conquer this problem? You’ve got to face your fears.

I urge all people who have a fear of public speaking to look into Toastmasters, especially the young PR people out there. Gaining these skills will help you build confidence in all areas of your work. In addition to learning these invaluable skills, you will become a more valuable asset within your company. Don’t get burnt, get with Toastmasters.

6 Comments:

Blogger John Wagner said...

Blake:

Your post offers excellent advice for young PR pros. Being able to speak well in front of a group or during a meeting is a key skill that many young professionals struggle with.

We had a rule at my agency that every attendee at a client meeting had to participate by speaking up. It terrified a lot of people.

The key is to choose your moment, speak plainly, no "ums" and DEFINITELY no "likes," say your piece and stop. No rambling!

I always advise people to watch others too, and react to their reactions. If they appear bored, stop. If they appear interested, you know you've hit a nerve.

It just takes practice and confidence.

7:26 PM

 
Anonymous Stephen said...

Presentations are a core part of the assesment at my university. We have to present around five or six times each year to our peers. I've also took part in a presentational skills course with work, but I feel the key to conquering your "fears" with speaking to large numbers of people is practice, practice, practice.

Other factors are, confidence in yourself, knowing in depth what you are talking about and being passionate about the subject.

PR agencies should make it compulsory for PR pros (particularly the young ones) to practice speeches and presentation regularly.

1:21 AM

 
Anonymous Chris Abraham said...

On paper it is such a great idea, but I hate to admit that the Toastmasters that I have approached seemed like they were filled with people I wouldn't want to watch speaking.

I think I will, like, uh, give it a go some time soon.

They are either too early in the AM or too late.

Egad.

6:54 AM

 
Blogger Jonathan Maus said...

This post has been removed by a blog administrator.

8:47 AM

 
Anonymous Jonathan Maus said...

Blake,

Thanks for the reminder. This has been on my to-do list for a long time.

I think younger guys like us might be getting more adept at presenting ideas via email than in person...which is not a good trend.

8:48 AM

 
Blogger Blake said...

Thanks for the comments. I think having the opportunity to speak in front of a lot of people and gaining experience in that department is rare. If you think about it, how often do you speak in front of people, especially on the entry level side? Maybe once, twice, or three times a year? That’s why we (or I at least) have trouble when it comes up. It is all about practice. Toastmasters is one way of gaining lots of practice, or you could just crash a lot of weddings…

9:50 AM

 

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